Walk For Syria/Turkey.

Marketing Manager

GiveLight Foundation is seeking an experienced marketer to dramatically increase the organization’s footprint. The right candidate will lead all marketing activities including digital marketing, media/PR, planning, and content generation. The ideal candidate should have a proven track record in brand expansion and revenue generation and should be passionate about making a huge impact in the lives of the less fortunate. Reporting directly to the CEO, the Marketing Manager will collaborate and manage staff and volunteers to execute a comprehensive marketing plan, which will include event planning and execution.

POSITION RESPONSIBILITIES

  • Develop a practical marketing strategy that will exponentially (10x by 2028) grow GiveLight’s footprint (awareness and donations).
  • Ensure all external communication pieces contain a consistent brand image.
  • Generate new revenue-generating ideas where appropriate; create and implement programs, analyze cost/benefits, and expand where appropriate.
  • Analyze existing donor profiles to identify opportunities, identify new donors, and model new areas of donor expansion; determine sources of churn.
  • Manage and execute marketing campaigns across online and offline channels; establish and hit key metrics specific to channels, test new tactics, and hone each channel to achieve optimal efficiency.
  • Create content for all marketing channels: social media content, email newsletters, annual reports, and other publications.
  • Responsible for content updates of the website and managing the contracted web developer/volunteers.

KNOWLEDGE, SKILLS, AND EXPERIENCE

  • Proven ability to handle multiple priorities and meet tight deadlines.
  • At least 3 years of content generation and channel management experience in the for-profit or NGO sector across multiple channels.
  • Deeply familiar with marketing analysis and data mining.
  • Experience developing and producing events; and managing volunteers for event support.
  • Basic ability to design content using readily available applications like Sketch, Canvas, or the Adobe Suite.
  • Must be able to work independently and be able to creatively use limited resources to execute on objectives.
  • Ability to manage a team of volunteers with different levels of commitment and skill sets.

TIME COMMITMENT

  • Initially 20 hours/week at $30-$35/Hour
  • Full time after 3 months of excellent performance. Annual Salary $65K-$70K plus health care stipend.
  • Location: SF Bay Area; Hybrid position

SKILLS AND EXPERTISE

  • Marketing Strategy
  • Advertising Strategy 
  • Content Creator
  • Event Planning
  • Brand Positioning & Messaging Strategy 
  • Donor Management/Stewardship
  • SEO Keyword Research 
  • Business Development
  • Data Analytics
  • Google Ads 
  • Social Media Marketing 
  • Lead Generation
  • Public Relations 
  • Content Writing
  • WordPress
  • Search Engine Marketing

To apply, please send a resume and cover letter to hr@givelight.org

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Marketing Manager

GiveLight Foundation is seeking an experienced marketer to dramatically increase the organization’s footprint. The right candidate will lead all marketing activities including digital marketing, media/PR,